Proof, not promises.
Eleven concept websites for eleven fictional Australian businesses, each designed and built from a blank page by the process that will build yours. Each one is a working site you can click through.
ConceptEvery business, person, price and photo in the showcase is fictional.
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No.01Trades and building
“Single Line”
Coastline Electrical · Electrician, Joondalup WA
Electricians draw single-line diagrams to show how power moves through a house. This site borrows that drawing and lays it along the northern coast horizon: one fine copper line threads every page, labelling circuits, steps and suburbs.
Archivo + Martian Mono + Instrument Serif -
No.02Hospitality
“Morning Light on Limestone”
Saltbush Coffee House · Café and brunch, Fremantle WA
A café that opens at sunrise and closes mid-afternoon, set like a printed local food magazine. A masthead, folios and captions under every photo, a sun-path dial for the opening hours, and footnotes for the native pantry.
Young Serif + Newsreader + Figtree -
No.03Health and beauty
“Low Light, High Shine”
Halo Hair Studio · Hair salon, Cooks Hill NSW
Where every other salon on the street is cream and airy, this one is the studio after dark: charcoal walls, brass hardware and editorial light on the hair. Colour levels become the numbering system and prices are set like a menu.
Bodoni Moda + Hanken Grotesk -
No.04Health and beauty
“Full Range”
Kinetic Physio & Pilates · Physiotherapy and Pilates, New Farm QLD
Physios measure progress in degrees. Each page opens at 0 degrees and steps through a goniometer dial until the footer lands at 180, full range. Pale timber, sage and one jacaranda accent keep the clinic warm rather than clinical.
Bricolage Grotesque + Instrument Sans -
No.05Health and beauty
“Before We Start”
Northside Dental · Family dentist, Belconnen ACT
A good gentle dentist stops and explains before anything happens, so the site does the same. It is paced like the quiet minutes before an appointment, with plain-English margin notes for every term and a week of opening hours drawn as light.
Newsreader + Albert Sans -
No.06Hospitality
“The Late List”
Ember & Vine · Wine bar and restaurant, Fitzroy VIC
The truest document in a wine bar is the list behind the bar at ten o'clock: handwritten, circled, crossed out. The whole site is that list after dark, lit from below by the fire, with torn dockets and notes in the margins.
Gloock + Schibsted Grotesk + Covered By Your Grace -
No.07Professional services
“The Ledger Edition”
Ledger & Lane · Accountants, Norwood SA
An accounting firm published like an independent magazine printed on ledger paper. Green-ruled pages, a red-pencil audit tick for every included item, double-ruled totals and footnotes dry enough to prove the firm is human.
Bodoni Moda + Schibsted Grotesk + DM Mono -
No.08Trades and building
“Laid in Lifts”
Ironbark Builds · Custom home builder, Margaret River WA
Rammed earth is built in lifts, one compacted layer at a time, and the bands stay visible for the life of the house. Pages stack as earth-toned strata annotated with a builder's dimension strings, with the low South West sun moving across them.
Castoro + Hanken Grotesk + Spline Sans Mono -
No.09Real estate
“The Harbour Folio”
Harbourline Property · Real estate agency, Mosman NSW
Homes presented the way a private press presents a limited edition: numbered plates in sandstone mounts, printer's marginalia, and addresses withheld until you ask. Nothing is stickered or shouted. The confidence is in what is left out.
Newsreader + Hanken Grotesk -
No.10Retail and online stores
“Brown Paper, Green Door”
Wren & Willow · Homewares and gifts store, Hobart TAS
Everything at this shop ends in a parcel: brown paper, twine and a sprig from the garden, carried out through a deep green door. The shopfront becomes the header and footer, and the parcel becomes the graphic language, down to swing tags for every price.
Newsreader + Instrument Sans + Courier Prime -
No.11Retail and online stores
“Sun-Bleached Contact Sheet”
Saltwater Swim Co. · Swimwear label, Byron Bay NSW
A store laid out like a contact sheet from one summer, left on the dashboard until the colours went soft. Every photo sits in a film frame with edge codes, and each colourway is shown as a fade strip from new to sun-bleached.
Bricolage Grotesque + Schibsted Grotesk + IBM Plex Mono
No.12 is yours
Your business, designed from a blank page.
No template to pick and nothing shared with the sites above. Tell us about your business and we build the one that fits it.
Start my website
$14 first month, then $59 a month, GST included