Reef Runner Snorkel Tours
Snorkel tours, Cairns QLD
The concept
“The Run Chart”
Every Reef Runner day has the same shape: Berth 12, the run out across open water, two reef sites picked that morning, lunch on board, home. So the site is an illustrated sea chart of that run in the catamaran’s own colours, cobalt water, reef turquoise and coral-pink pins, with the headline set in the open sea and a pin for every part of the day.
The home page, top to bottom
Scroll to look through it
The home page on desktop and on a phone
What is real here
The design, the code and the words were all made by the Digisurge process. The business, its people, prices and photos are fictional. The photos are AI-generated atmosphere.
The brief
What the owner asked for.
The brief this concept was built from, answered as its fictional owner would. The business is made up. The questions are the ones every customer answers.
- Goal
- Tour booking enquiries
- Customers
- Travellers to Cairns: couples, families with kids 8+, first-time snorkellers, and confident swimmers wanting a smaller boat.
- Tone
- Adventurous, warm, expert.
- Likes
- Saturated tropical colour: reef turquoise, coral pink, sunshine yellow, deep ocean blue, an illustrated map you want to explore, playful marine illustrations, bright underwater photography.
- Never
- Cream or beige, brown, serif fonts, generic stock tourist photos, cluttered booking-engine look.
- Services
- Outer reef day trip Intro snorkel tour Private charter Reef talk Underwater photos
Final design review
4.40/ 5
Average score from a separate AI critic across our design rubric, after round 2 of critique.
Portfolio-readyThe design system
Made for this business only.
Every Digisurge site starts with a named concept and a handful of signature details, the recurring moves that make it recognisable. These are this site’s.
Signature details
- An illustrated sea chart with a tappable pin for each part of the day
- Contour-line edges between sections, like depth soundings
- Coral buttons with the turquoise waterline from the hull
Palette
- #0B2FA8
- #19E0CF
- #FF4F8B
- #FFD23A
Typefaces
- Funnel Display Display
- Funnel Sans Text
- Azeret Mono Labels and numerals
Every page
4 pages in all
The rest of the site.
Yours will look nothing like it.
That is the point. Your site gets its own concept, built from your business, your place and your customers.
$49 first month, then $149 a month, inc GST