Wild Bunch Florals
Florist, Fortitude Valley QLD
The concept
“The Fuchsia Shopfront”
The shop is known by its fuchsia wall and tangerine door on Brunswick Street, so the site is that shopfront turned into a page. Every section is a different painted wall from the same box of clashing colours, with wide, heavy sign-painter type and flowers shot on matching seamless paper. No beige, no kraft paper, no pastel.
The home page, top to bottom
Scroll to look through it
The home page on desktop and on a phone
What is real here
The design, the code and the words were all made by the Digisurge process. The business, its people, prices and photos are fictional. The photos are AI-generated atmosphere.
The brief
What the owner asked for.
The brief this concept was built from, answered as its fictional owner would. The business is made up. The questions are the ones every customer answers.
- Goal
- Bouquet orders (enquiry for now) and wedding and event enquiries
- Customers
- Brisbane people sending flowers for birthdays, thanks and sympathy; couples planning weddings; restaurants, hotels and offices wanting weekly flowers.
- Tone
- Generous, joyful, a little wild. Colour lovers.
- Likes
- Saturated, clashing, joyful colour like their flowers: fuchsia, tangerine, chartreuse, cobalt. Big bold type, full-bleed flower photography bursting with colour, playful layouts.
- Never
- Beige, cream, brown kraft paper, dusty pastel wedding look, serif script fonts, white-and-gold minimalism.
- Services
- Same-day delivery Bouquets Weddings Events Weekly flowers
Final design review
4.20/ 5
Average score from a separate AI critic across our design rubric, after round 5 of critique.
Portfolio-readyThe design system
Made for this business only.
Every Digisurge site starts with a named concept and a handful of signature details, the recurring moves that make it recognisable. These are this site’s.
Signature details
- A tangerine door frame that holds the hero bunch and every key photo
- A swaying 1pm bloom badge for same-day orders
- Petal-cut buttons that flip their corners on hover
Palette
- #E5007D
- #FF6A13
- #D2F53C
- #1E3CE6
Typefaces
- Unbounded Display and labels
- Onest Text
Every page
5 pages in all
The rest of the site.
Yours will look nothing like it.
That is the point. Your site gets its own concept, built from your business, your place and your customers.
$49 first month, then $149 a month, inc GST