Swell Surf School
Surf school, Torquay VIC
The concept
“Soft-Top Summer”
The brand is already on the sand out the front: a bright yellow soft-top with a teal stripe down the middle. The site is built like one of those boards, sun yellow for the deck, teal for the stripe and coral for anything that gets you in the water, with type as chunky as foam.
The home page, top to bottom
Scroll to look through it
The home page on desktop and on a phone
What is real here
The design, the code and the words were all made by the Digisurge process. The business, its people, prices and photos are fictional. The photos are AI-generated atmosphere.
The brief
What the owner asked for.
The brief this concept was built from, answered as its fictional owner would. The business is made up. The questions are the ones every customer answers.
- Goal
- Online bookings and enquiries for camps and groups (booking system linked later; for now drive enquiries and calls)
- Customers
- Families on holiday on the Great Ocean Road, school holiday kids 7-15, adults learning for the first time, women’s surf groups, school and corporate groups.
- Tone
- Stoked, sunny, encouraging, a bit cheeky. Safety handled quietly and confidently.
- Likes
- Bright, saturated, sun-drenched colour: ocean teal, hot sun yellow, coral. Big bold type, movement, energy. Think surf brand campaign, not a brochure.
- Never
- Beige, cream paper, brown tones, serif headlines, anything sleepy or muted. Generic stock surfers.
- Services
- Beginner group lesson Private lessons Kids’ school holiday camps Women’s surf mornings School and corporate groups
Final design review
4.30/ 5
Average score from a separate AI critic across our design rubric, after round 7 of critique.
Portfolio-readyThe design system
Made for this business only.
Every Digisurge site starts with a named concept and a handful of signature details, the recurring moves that make it recognisable. These are this site’s.
Signature details
- The teal stripe from the boards, as a marker and a rule
- Photos cut into soft-top board shapes
- Eight board pips beside every group-size fact
Palette
- #FFD100
- #00B2AC
- #FF6450
- #03282D
Typefaces
- Unbounded Display
- Figtree Text
- Martian Mono Labels
Every page
5 pages in all
The rest of the site.
Yours will look nothing like it.
That is the point. Your site gets its own concept, built from your business, your place and your customers.
$49 first month, then $149 a month, inc GST