Pulse Pilates
Reformer pilates, Bondi Beach NSW
The concept
“The Cover Issue”
Bondi is full of calm, beige studios, and Pulse has a coral wall and violet neon. So the site is published, not just opened: a glossy fitness monthly with PULSE as the masthead. The home page is the cover, flash-lit on coral, with the studio’s facts as cover lines and the free first class printed where the cover price goes.
The home page, top to bottom
Scroll to look through it
The home page on desktop and on a phone
What is real here
The design, the code and the words were all made by the Digisurge process. The business, its people, prices and photos are fictional. The photos are AI-generated atmosphere.
The brief
What the owner asked for.
The brief this concept was built from, answered as its fictional owner would. The business is made up. The questions are the ones every customer answers.
- Goal
- Intro offer sign-ups and class bookings (booking system linked later)
- Customers
- Bondi and eastern suburbs women and men 22 to 50, beginners and regulars, new and expecting mums.
- Tone
- Energetic, encouraging, glossy but not intimidating.
- Likes
- Fashion-magazine gloss with punch: hot coral, electric violet, crisp white, big bold condensed headlines, cover-line typography, confident photography of movement.
- Never
- Beige wellness minimalism, sage and cream, serif spa fonts, stock photos of people meditating on beaches.
- Services
- Foundations Reformer flow Pulse burn Prenatal reformer Private sessions
Final design review
4.30/ 5
Average score from a separate AI critic across our design rubric, after round 2 of critique.
Portfolio-readyThe design system
Made for this business only.
Every Digisurge site starts with a named concept and a handful of signature details, the recurring moves that make it recognisable. These are this site’s.
Signature details
- A giant PULSE masthead with cover lines set around the subject
- A cover-price barcode for the free first class, its digits 05 45
- A five-bar sweat meter on every class
Palette
- #F8605A
- #6633FF
- #160B2E
- #F1ECFF
Typefaces
- Alumni Sans Display and masthead
- Hanken Grotesk Text and labels
Every page
4 pages in all
The rest of the site.
Yours will look nothing like it.
That is the point. Your site gets its own concept, built from your business, your place and your customers.
$49 first month, then $149 a month, inc GST