Kick Club
Sneaker store, Fremantle WA
The concept
“The Colourway Shelf”
Kick Club’s world is a wall of pairs and a stack of black boxes stamped with an orange KC. The first screen is a shelf you drag through, where every pair owns a flat field of its own colour with its name set huge behind it, and the stamp is the logo, the Checked mark and the add-to-bag press.
The home page, top to bottom
Scroll to look through it
The home page on desktop and on a phone
What is real here
The design, the code and the words were all made by the Digisurge process. The business, its people, prices and photos are fictional. The photos are AI-generated atmosphere.
The brief
What the owner asked for.
The brief this concept was built from, answered as its fictional owner would. The business is made up. The questions are the ones every customer answers.
- Goal
- Online sales
- Customers
- Sneaker fans 16 to 40 across Perth and Australia buying online, plus walk-ins in Fremantle.
- Tone
- Hyped but honest, streetwise, quick.
- Likes
- Drop-culture energy: bold flat colour fields that change per product, huge condensed or wide type, products as cut-outs that pop, smooth drag and hover motion, a slick fast shop. Think a cult streetwear drop site.
- Never
- Generic Shopify themes, white boxes in a grid with nothing else, cream or beige, serif fonts, fake ‘only 2 left’ urgency.
- Services
- Runners Court classics Limited releases Local streetwear
Final design review
4.40/ 5
Average score from a separate AI critic across our design rubric, after round 2 of critique.
Portfolio-readyThe design system
Made for this business only.
Every Digisurge site starts with a named concept and a handful of signature details, the recurring moves that make it recognisable. These are this site’s.
Signature details
- A draggable shelf where every pair owns its own colour
- The orange KC box stamp as the logo and the Checked mark
- A shoebox-end sticker label for specs, shipping and hours
Palette
- #C9B7FF
- #FF5B1A
- #2B45E6
- #15121A
Typefaces
- Sofia Sans Extra Condensed Display
- Instrument Sans Text
- Spline Sans Mono Labels
Every page
5 pages in all
The rest of the site.
Yours will look nothing like it.
That is the point. Your site gets its own concept, built from your business, your place and your customers.
$49 first month, then $149 a month, inc GST