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Concept design for a fictional business Automotive

Mirror Finish Detailing

Car detailing, Kilburn SA

The concept

No.14

“Under the Light”

A detailer’s real judge is a hard LED light raked across the paint, where every swirl shows. The site is staged like a supercar reveal in a black studio: gloss black, light as the material and one electric cyan stripe taken from the vans, with electric blue bands to keep it vivid.

The home page, top to bottom

Scroll to look through it

The home page on desktop and on a phone

The full home page of Mirror Finish Detailing, a concept website, on a desktop screen.
The full home page of Mirror Finish Detailing on a phone.

What is real here

Concept site

The design, the code and the words were all made by the Digisurge process. The business, its people, prices and photos are fictional. The photos are AI-generated atmosphere.

The brief

What the owner asked for.

The brief this concept was built from, answered as its fictional owner would. The business is made up. The questions are the ones every customer answers.

Goal
Quote requests with car make, model and service
Customers
Car owners in Adelaide who love their cars: new car buyers, enthusiasts, busy professionals, fleet managers.
Tone
Precise, confident, a little obsessive. Car-enthusiast credibility without bro talk.
Likes
Gloss black with an electric colour (cyan or electric blue) and chrome highlights, reflections, light streaks, sharp extended or wide type. Premium automotive campaign feel, like a supercar launch.
Never
Beige, cream, brown, serif fonts, bubbles-and-sponge clip art, cheap car wash look.
Services
Mobile detail Paint correction Ceramic coating New car protection Fleet care

Final design review

4.30/ 5

Average score from a separate AI critic across our design rubric, after round 4 of critique.

Portfolio-ready

The design system

Made for this business only.

Every Digisurge site starts with a named concept and a handful of signature details, the recurring moves that make it recognisable. These are this site’s.

Signature details

  1. The cyan reflection stripe from the van livery
  2. Spec-sheet labels that read like a launch sheet
  3. A drag-the-light slider that shows paint corrected

Palette

  • #04070B
  • #00E1FF
  • #1450FF
  • #EEF3F7

Typefaces

  • Unbounded Display
  • Geist Text
  • Michroma Labels and numerals
Like what you see?

Yours will look nothing like it.

That is the point. Your site gets its own concept, built from your business, your place and your customers.

Build my website

$49 first month, then $149 a month, inc GST