Scruffs Mobile Dog Grooming
Mobile dog grooming, Nerang QLD
The concept
“Scruffy In, Fluffy Out”
The whole business is a transformation in your own driveway: a sandy, shaggy Gold Coast beach dog goes into the aqua van and comes out fluffy. So every big moment is two-sided, tangerine for before and bubble-bath aqua for after, split by a column of suds. In the hero you drag the suds across the dog to wash it, and the headline washes with it.
The home page, top to bottom
Scroll to look through it
The home page on desktop and on a phone
What is real here
The design, the code and the words were all made by the Digisurge process. The business, its people, prices and photos are fictional. The photos are AI-generated atmosphere.
The brief
What the owner asked for.
The brief this concept was built from, answered as its fictional owner would. The business is made up. The questions are the ones every customer answers.
- Goal
- Booking enquiries
- Customers
- Busy dog owners across the Gold Coast, owners of anxious or senior dogs, big fluffy breeds.
- Tone
- Playful, warm, reassuring.
- Likes
- Bright and bubbly: bubble-bath aqua, sunshine yellow, tangerine, and a fun before/after reveal. Rounded friendly type, wet-dog humour, bubbles.
- Never
- Beige, cream, brown, serif fonts, clip-art paw prints everywhere, sad shelter-dog imagery.
- Services
- Full groom Bath and tidy Puppy intro Nail trim De-shed treatment
Final design review
4.40/ 5
Average score from a separate AI critic across our design rubric, after round 2 of critique.
Portfolio-readyThe design system
Made for this business only.
Every Digisurge site starts with a named concept and a handful of signature details, the recurring moves that make it recognisable. These are this site’s.
Signature details
- A suds seam you drag across the dog to wash it
- Scratchy hatched letters that wash into soap-bubble letters
- The aqua and yellow-bubble livery from the vans on every booking band
Palette
- #3DE0D2
- #FF7A21
- #FFD21F
- #101A3F
Typefaces
- Rubik Bubbles Display, after
- Rubik Marker Hatch Display, before
- Rubik Headings and text
Every page
4 pages in all
The rest of the site.
Yours will look nothing like it.
That is the point. Your site gets its own concept, built from your business, your place and your customers.
$49 first month, then $149 a month, inc GST