Gush Plumbing & Gas
Plumbing and gas, Marrickville NSW
The concept
“The Open House”
Plumbing problems hide behind walls and under floors, and Gush promises the opposite: the price agreed first and the parts already in the van. So the home page opens an Inner West semi like an x-ray. Tap whatever’s wrong to see what’s probably going on and book that exact fix, all in Gush blue and the hot-orange splash off the vans.
The home page, top to bottom
Scroll to look through it
The home page on desktop and on a phone
What is real here
The design, the code and the words were all made by the Digisurge process. The business, its people, prices and photos are fictional. The photos are AI-generated atmosphere.
The brief
What the owner asked for.
The brief this concept was built from, answered as its fictional owner would. The business is made up. The questions are the ones every customer answers.
- Goal
- Calls and job requests
- Customers
- Inner West Sydney homeowners and renters with a leak, blocked drain or no hot water; landlords and strata managers; small cafes and shops.
- Tone
- Friendly, fast, straight-talking. Makes a stressful leak feel handled.
- Likes
- Bright, friendly and bold: a punchy blue that isn’t corporate, a hot accent colour, custom illustration, chunky friendly type, clever little animations (water flowing, a spinning tap). Feels like a modern consumer brand, not a tradie template.
- Never
- Navy-and-white corporate plumbing sites, stock photos of plumbers with thumbs up, clip-art spanners and water drops, cream or beige, serif fonts.
- Services
- Blocked drains Hot water Leaks and taps Gas fitting Bathroom and kitchen plumbing
Final design review
4.30/ 5
Average score from a separate AI critic across our design rubric, after round 2 of critique.
Portfolio-readyThe design system
Made for this business only.
Every Digisurge site starts with a named concept and a handful of signature details, the recurring moves that make it recognisable. These are this site’s.
Signature details
- An illustrated cutaway house with five tappable problems
- The fixed-price promise as a job docket stamped Agreed first
- Numbers set like a water-meter odometer
Palette
- #1D5BFF
- #FF5A1F
- #0A0E27
- #8DE9FF
Typefaces
- Tilt Warp Display
- Rethink Sans Text
- Red Hat Mono Labels and meter numbers
Every page
5 pages in all
The rest of the site.
Yours will look nothing like it.
That is the point. Your site gets its own concept, built from your business, your place and your customers.
$49 first month, then $149 a month, inc GST