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Concept design for a fictional business Health and beauty

Little Bites Kids Dental

Kids’ dentist, Joondalup WA

The concept

No.20

“Bite-Sized Picture Book”

Little Bites became bite-sized: every answer a parent needs sits in its own chunky rounded tile, like the pages of a board book, with one corner nibbled away. Grape keeps it grown-up while tangerine, mint and sunshine do the smiling, and the waiting room’s sun-and-wave mural is the logo and the sunrise that closes every page.

The home page, top to bottom

Scroll to look through it

The home page on desktop and on a phone

The full home page of Little Bites Kids Dental, a concept website, on a desktop screen.
The full home page of Little Bites Kids Dental on a phone.

What is real here

Concept site

The design, the code and the words were all made by the Digisurge process. The business, its people, prices and photos are fictional. The photos are AI-generated atmosphere.

The brief

What the owner asked for.

The brief this concept was built from, answered as its fictional owner would. The business is made up. The questions are the ones every customer answers.

Goal
Appointment requests and calls
Customers
Parents of children aged 1 to 16 in Joondalup and surrounds, especially first-timers and nervous kids.
Tone
Warm, playful, reassuring; credible for parents, fun for kids.
Likes
Happy, bright colour that still feels clean and trustworthy: tangerine, mint, grape and sunny tones on white. Friendly rounded type, simple custom illustrations, tiles and stickers that feel like a kids’ picture book done well.
Never
Clinical blue-and-white, tooth clip art, scary dental imagery, cream or beige, serif fonts.
Services
First visits Check-ups and cleans Fillings Fissure sealants Sports mouthguards

Final design review

4.40/ 5

Average score from a separate AI critic across our design rubric, after round 2 of critique.

Portfolio-ready

The design system

Made for this business only.

Every Digisurge site starts with a named concept and a handful of signature details, the recurring moves that make it recognisable. These are this site’s.

Signature details

  1. A round bite out of the corner of key tiles and photos
  2. The waiting room’s sun-and-wave mural as the logo and a sunrise footer
  3. Opening hours as a strip of seven colour-coded day tiles

Palette

  • #6B2AAE
  • #FF7A1A
  • #7EEBC6
  • #FFD43B

Typefaces

  • Sniglet Display
  • Lexend Text, labels and numerals
Like what you see?

Yours will look nothing like it.

That is the point. Your site gets its own concept, built from your business, your place and your customers.

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$49 first month, then $149 a month, inc GST