Lucky Basil
Thai street food, Northbridge WA
The concept
“Neon Over The Pass”
The glow you see from James Street at 9pm: a basil-leaf neon above the kitchen pass, hot-pink aprons and flame jumping out of the wok. Everything sits on night-market black so the colour can be loud, with yellow stall tags on every label and type shouted like street signs.
The home page, top to bottom
Scroll to look through it
The home page on desktop and on a phone
What is real here
The design, the code and the words were all made by the Digisurge process. The business, its people, prices and photos are fictional. The photos are AI-generated atmosphere.
The brief
What the owner asked for.
The brief this concept was built from, answered as its fictional owner would. The business is made up. The questions are the ones every customer answers.
- Goal
- Group bookings, function enquiries and walk-in visits
- Customers
- Northbridge diners 20-45, groups before a night out, families on weekends, office lunches on Fridays.
- Tone
- Loud, fun, hungry, unpretentious. Big flavour, big energy.
- Likes
- Neon night-market colour: hot pink, chilli red, basil green, electric yellow on deep black. Bold display type, Thai street signage energy, steam and flame, glowing signs.
- Never
- Beige, cream, brown wood-panel ‘fine dining’, serif fonts, elephants and Buddha clichés, gold-on-red takeaway menu look.
- Services
- Dine in Group bookings Takeaway Cocktail bar Functions
Final design review
4.20/ 5
Average score from a separate AI critic across our design rubric, after round 4 of critique.
Portfolio-readyThe design system
Made for this business only.
Every Digisurge site starts with a named concept and a handful of signature details, the recurring moves that make it recognisable. These are this site’s.
Signature details
- A neon basil leaf that flickers on in the hero
- Yellow stall tags for every section label
- A live open sign that reads Perth time
Palette
- #0A0A0C
- #FF2E88
- #22D160
- #FFE11A
Typefaces
- Dela Gothic One Display
- Schibsted Grotesk Text
- Big Shoulders Display Signage labels
Yours will look nothing like it.
That is the point. Your site gets its own concept, built from your business, your place and your customers.
$49 first month, then $149 a month, inc GST