Studio Groove Dance
Dance school, Adelaide SA
The concept
“Count Yourself In”
Every class starts with a teacher calling five, six, seven, eight, and the site is built from that and the other tools of dance: counts of eight, formation charts, the follow spot and a sprung floor. The first screen is the studio after dark, with UV, magenta and lime beams swaying over a floor that lights tile by tile and the count-in stepping across it on one 120 BPM clock.
The home page, top to bottom
Scroll to look through it
The home page on desktop and on a phone
What is real here
The design, the code and the words were all made by the Digisurge process. The business, its people, prices and photos are fictional. The photos are AI-generated atmosphere.
The brief
What the owner asked for.
The brief this concept was built from, answered as its fictional owner would. The business is made up. The questions are the ones every customer answers.
- Goal
- Free trial class sign-ups and enquiries
- Customers
- Kids 5 to 12 and their parents, teens, adults who want to learn to dance for fun.
- Tone
- High energy, inclusive, hype.
- Likes
- Club-light energy: ultraviolet purple, hot magenta, electric lime, deep black, motion everywhere, huge kinetic type, rhythm.
- Never
- Ballet-pink pastels, cream, brown, serif fonts, stock photos of ballerinas.
- Services
- Kids classes Teen classes Adult open classes Performance teams Private lessons
Final design review
4.40/ 5
Average score from a separate AI critic across our design rubric, after round 2 of critique.
Portfolio-readyThe design system
Made for this business only.
Every Digisurge site starts with a named concept and a handful of signature details, the recurring moves that make it recognisable. These are this site’s.
Signature details
- An eight-count bar that runs as a sequencer and numbers every section
- Choreographer’s formation maps for the studios, the teams and the directions
- Photos cropped into the beam of a follow spot
Palette
- #6A1BFF
- #0A0612
- #FF2EB0
- #C6FF2E
Typefaces
- Gasoek One Display
- Hanken Grotesk Text and labels
Every page
4 pages in all
The rest of the site.
Yours will look nothing like it.
That is the point. Your site gets its own concept, built from your business, your place and your customers.
$49 first month, then $149 a month, inc GST