Sunday Gelato
Gelato bar, Northcote VIC
The concept
“The Gelato Cover Star”
People choose gelato with their eyes, so every page is styled like a glossy dessert magazine cover: one masthead word set so big it becomes the picture, with a real cone or scoop standing in front of the letters. The set is the shop’s own raspberry and pistachio tiled counter, which comes back as the floor, the cabinet base and the footer.
The home page, top to bottom
Scroll to look through it
The home page on desktop and on a phone
What is real here
The design, the code and the words were all made by the Digisurge process. The business, its people, prices and photos are fictional. The photos are AI-generated atmosphere.
The brief
What the owner asked for.
The brief this concept was built from, answered as its fictional owner would. The business is made up. The questions are the ones every customer answers.
- Goal
- Visits, and party order enquiries
- Customers
- Northcote locals, families after dinner, date nights, people planning birthday and event dessert.
- Tone
- Joyful, cheeky, a little indulgent.
- Likes
- Juicy, edible colour: pistachio green, raspberry, mango, blueberry, used boldly on big flat fields. Huge playful type, the product as the hero, delicious close-ups, playful motion (scoops bouncing, drips). Feels like a cult dessert brand.
- Never
- Pastel Instagram-cafe beige, cream, brown, serif fonts, generic ice cream clip art, cluttered menu boards.
- Services
- Cones and cups Take-home tubs Party and event orders Vegan sorbets Gelato sandwiches
Final design review
4.40/ 5
Average score from a separate AI critic across our design rubric, after round 2 of critique.
Portfolio-readyThe design system
Made for this business only.
Every Digisurge site starts with a named concept and a handful of signature details, the recurring moves that make it recognisable. These are this site’s.
Signature details
- A cover masthead with a cut-out cone in front of the letters
- The raspberry and pistachio tiled counter from the shop
- Numbered cabinet flags on a drawn cabinet of 18 tubs
Palette
- #A6D96A
- #E0144C
- #FFB01F
- #5B3FD9
Typefaces
- Tilt Warp Display
- Gabarito Text and labels
Yours will look nothing like it.
That is the point. Your site gets its own concept, built from your business, your place and your customers.
$49 first month, then $149 a month, inc GST