Concept design for a fictional businessHealth and beauty
Kinetic Physio & Pilates
Physiotherapy and Pilates, New Farm QLD
The concept
“Full Range”
Physios measure progress in degrees. Each page opens at 0 degrees and steps through a goniometer dial until the footer lands at 180, full range. Pale timber, sage and one jacaranda accent keep the clinic warm rather than clinical.
01The home page, top to bottom
The home page on desktop and on a phone
What is real here
The design, the code and the words were all made by the Digisurge process. The business, its people, prices and photos are fictional. Photos are AI-generated atmosphere.
02The brief
What the owner asked for.
Answers from the brief this concept was built from, in the owner's words. The business is fictional; the process is the one every customer goes through.
- Goal
- Bookings (online booking system to be linked later; for now drive enquiries and calls)
- Customers
- Active adults 25-60: runners, office workers with back and neck pain, people recovering from surgery, new mums.
- Tone
- Calm, expert, encouraging. Clinical credibility without being cold.
- Likes
- Light, airy, modern wellness brands. Lots of space. Movement.
- Never
- Medical blue and white hospital feel, skeleton diagrams, stock photos of people holding their sore back.
- Services
- PhysiotherapyClinical PilatesRunning injury clinicPost-surgical rehabWomen's health physio
Final design review
4.17/ 5
Average across the 12-point design rubric, from a separate AI critic, after round 2. Nothing scored under 4.
Portfolio-ready
03The design system
Made for this business only.
Every Digisurge site starts with a named concept and a handful of signature devices, the recurring moves that make it recognisable. These are this site's.
Signature devices
- 01A goniometer dial with a swinging arm
- 02Section labels that climb in degrees down the page
- 03Photographs cut with a quarter-circle corner
Palette
- #F6F4EE
- #CBD3C0
- #1E3328
- #7B68B0
Typefaces
- Bricolage GrotesqueDisplay
- Instrument SansText
Like what you see?
Yours will look nothing like it.
That is the point. Your site gets its own concept, built from your business, your place and your customers.
$14 first month, then $59 a month, GST included