Concept design for a fictional businessHealth and beauty
Halo Hair Studio
Hair salon, Cooks Hill NSW
The concept
“Low Light, High Shine”
Where every other salon on the street is cream and airy, this one is the studio after dark: charcoal walls, brass hardware and editorial light on the hair. Colour levels become the numbering system and prices are set like a menu.
01The home page, top to bottom
The home page on desktop and on a phone
What is real here
The design, the code and the words were all made by the Digisurge process. The business, its people, prices and photos are fictional. Photos are AI-generated atmosphere.
02The brief
What the owner asked for.
Answers from the brief this concept was built from, in the owner's words. The business is fictional; the process is the one every customer goes through.
- Goal
- Bookings (online booking embed later; for now drive consult requests and calls)
- Customers
- Women 22-50 in Newcastle who care about their colour and will pay for a specialist.
- Tone
- Confident, a little luxe, warm, fashion-aware.
- Likes
- Dark, moody, editorial fashion. Brass and warm lighting. Big imagery of hair.
- Never
- Pink and glitter, scissors icons, cheesy before/after collages.
- Services
- Balayage and lived-in blondeColour correctionFoils and full colourCut and styleTreatments and blow-driesBridal
Final design review
4.50/ 5
Average across the 12-point design rubric, from a separate AI critic, after round 2. Nothing scored under 4.
Portfolio-ready
03The design system
Made for this business only.
Every Digisurge site starts with a named concept and a handful of signature devices, the recurring moves that make it recognisable. These are this site's.
Signature devices
- 01Shade codes (9.13, 7.1) as section numbers
- 02Arched brass mirror frames for photographs
- 03A root-to-ends colour melt used as the divider
Palette
- #1C1B19
- #262421
- #EFE8DC
- #C9A46A
Typefaces
- Bodoni ModaDisplay
- Hanken GroteskText
04Every page
The rest of the site.
Like what you see?
Yours will look nothing like it.
That is the point. Your site gets its own concept, built from your business, your place and your customers.
$14 first month, then $59 a month, GST included