Concept design for a fictional businessHealth and beauty
Northside Dental
Family dentist, Belconnen ACT
The concept
“Before We Start”
A good gentle dentist stops and explains before anything happens, so the site does the same. It is paced like the quiet minutes before an appointment, with plain-English margin notes for every term and a week of opening hours drawn as light.
01The home page, top to bottom
The home page on desktop and on a phone
What is real here
The design, the code and the words were all made by the Digisurge process. The business, its people, prices and photos are fictional. Photos are AI-generated atmosphere.
02The brief
What the owner asked for.
Answers from the brief this concept was built from, in the owner's words. The business is fictional; the process is the one every customer goes through.
- Goal
- Appointment bookings (booking request form for now; online booking to be linked later)
- Customers
- Families in Belconnen and Canberra's north, including children, and adults who feel nervous about the dentist.
- Tone
- Calm, reassuring, modern, warm. Never clinical or salesy.
- Likes
- Soft natural light, Scandinavian calm, gentle colour.
- Never
- Tooth icons, the blue-and-white hospital look, stock smiles with perfect teeth, before/after galleries.
- Services
- General and preventative dentistryChildren's dentistryClear alignersDental implantsTeeth whiteningEmergency appointments
Final design review
4.08/ 5
Average across the 12-point design rubric, from a separate AI critic, after round 2. Nothing scored under 4.
Portfolio-ready
03The design system
Made for this business only.
Every Digisurge site starts with a named concept and a handful of signature devices, the recurring moves that make it recognisable. These are this site's.
Signature devices
- 01Margin notes that explain dental terms
- 02Opening hours drawn as a timetable of light
- 03Numbered "in order" steps for every visit
Palette
- #F6F1EA
- #ECE3D6
- #2C2631
- #F1C6A0
Typefaces
- NewsreaderDisplay
- Albert SansText
Like what you see?
Yours will look nothing like it.
That is the point. Your site gets its own concept, built from your business, your place and your customers.
$14 first month, then $59 a month, GST included