Concept design for a fictional businessTrades and building
Coastline Electrical
Electrician, Joondalup WA
The concept
“Single Line”
Electricians draw single-line diagrams to show how power moves through a house. This site borrows that drawing and lays it along the northern coast horizon: one fine copper line threads every page, labelling circuits, steps and suburbs.
01The home page, top to bottom
The home page on desktop and on a phone
What is real here
The design, the code and the words were all made by the Digisurge process. The business, its people, prices and photos are fictional. Photos are AI-generated atmosphere.
02The brief
What the owner asked for.
Answers from the brief this concept was built from, in the owner's words. The business is fictional; the process is the one every customer goes through.
- Goal
- Phone calls and quote requests
- Customers
- Homeowners in Perth's northern coastal suburbs, many with older homes needing switchboard upgrades, plus young families renovating. Some property managers and small shop owners.
- Tone
- Down to earth, reliable, a bit of coastal laid-back but very professional. Not salesy.
- Likes
- Clean, confident, a sense of the coast without being touristy. Liked how premium some European building company sites feel.
- Never
- Lightning bolts, hard hats, clip-art, yellow-and-black 'trade' look.
- Services
- Switchboard upgradesSolar and battery installsEV chargersLighting and renovationsFault finding and emergency calloutsSmoke alarms and safety checks
03The design system
Made for this business only.
Every Digisurge site starts with a named concept and a handful of signature devices, the recurring moves that make it recognisable. These are this site's.
Signature devices
- 01A copper circuit line that connects every section
- 02Circuit labels (C1 to C6) instead of service cards
- 03A drawn switchboard that explains what an upgrade replaces
Palette
- #0E2235
- #EEE8DD
- #CDBEA6
- #B4552A
Typefaces
- ArchivoDisplay
- Martian MonoText
- Instrument SerifAccent
Like what you see?
Yours will look nothing like it.
That is the point. Your site gets its own concept, built from your business, your place and your customers.
$14 first month, then $59 a month, GST included