Concept design for a fictional business (Ironclad Strength Co.), made by Digisurge. About this design
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IroncladStrength Co.
Doors up from 5am weekdaysBook a free trialCall 02 5550 7781

Set 01Coaches

Coached. Not yelled at.

Ironclad was started by a former rugby league strength coach. The coaching here is direct and patient, and it runs on one idea: hard work without the ego.

A strength coach with folded arms watching a lifter set up under a bar in an orange rack
Inside the warehouse before sunrise: a giant orange 14 painted on the closed roller door, turf and racks running toward it

Set 02Where it started

Built for the work.

2019The roller door at Annie Street goes up

Ironclad opened in 2019, started by a former rugby league strength coach. Inside the warehouse: barbells, racks, sleds and a turf track. No mirrors, no machines.

That background shows in how we coach. Programs run in blocks, every session has a job to do, and everyone from first-timers to powerlifters gets coached properly.

Set 03How we coach

Four rules on the floor.

  1. 01

    Technique before load

    You earn weight on the bar by moving well. A coach would rather take weight off than watch a rep go ugly.

  2. 02

    Everyone gets inducted

    First-timer or powerlifter, you start one-on-one. It's how we learn how you move and what you're after.

  3. 03

    Small groups, real coaching

    Ten is the cap. Enough for a good room, few enough that nobody hides at the back.

  4. 04

    Hard work, no ego

    Nobody cares what you lift compared with the person next to you. We care that you show up and get stronger.

A woman coach kneeling beside a beginner in a kettlebell goblet squat, pointing to her knee

Set 04Women coaching women

Women coaches for the intro.

Our 4-week women's lifting intro is coached by women, for women who are new to the bar.

It's a place to learn the lifts properly, ask every question you've got, and leave ready for a class or open gym.

Meet a coach on the floor.

The best way to know if our coaching suits you is to train with us. Your first class is free.